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Sweets You Can Eat is a company that makes vegan and gluten-free bakes. This project is the Sweets You Can Eat logo I created. It also includes some basic colors and fonts to use for branded materials like packaging and catalogs. My goal for the SYCE Logo was to make it both clean and readable but also make sure it still came off as warm and welcoming. I also wanted to make sure that the logo gave off green and healthy. It was also essential to have the logo include an icon that can be separate from the name and is easily scalable. This was because it would be necessary for other branding. Below, I go over the process that went into creating the logo.
After making a mood board and making a list of information like wanted colors, target audience, iconography wanted in the logo, ect. I created 3 pages of rough sketches of logo Ideas. One of these pages is shown here.
After the sketches were narrowed down, I created three draft versions of the logo, Including some ideas on how text would be incorporated. They were not fully finalized versions but were mostly fully rendered.
Once the final logo was selected I made font and color choices to match the logo and other required criteria. This was not a full branding guide but rather some additional font and color pairings.
